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Joseph Gissy

The advantages of using AI in marketing

By Advisors

Hey, fellow humans! Are you tired of struggling to keep up with the ever-evolving world of marketing? Fear not, because artificial intelligence (AI) is here to save the day! Here are five ways AI is revolutionizing marketing and making it as easy as pie (mmm, pie). 

Firstly, AI is like your personal shopper, but better. By analyzing all your data on customer behavior, preferences, and purchase history, it can recommend personalized products and services to keep your customers happy and coming back for more. Say goodbye to generic campaigns and hello to customized awesomeness!

Secondly, AI is your super-smart wingman when it comes to customer segmentation. It analyzes all the customer data you’ve got and groups them into targeted segments, so you can create campaigns that hit the spot and speak directly to specific groups. Who needs a crystal ball when you’ve got AI, am I right?

Thirdly, AI is your crystal ball! It’s like a fortune teller, but without the dodgy predictions. By analyzing past data, it can predict future customer behavior, so you can create targeted campaigns and keep your customers engaged. And if it predicts that your next campaign will be a flop, it won’t sugarcoat it – it’ll tell you straight up.

Fourthly, AI is like a superhero when it comes to customer service. Its sidekick, the Chatbot, is powered by natural language processing, so it can understand customer inquiries and provide instant and accurate responses. That’s right, no more waiting on hold or getting lost in the maze of automated menus. It’s like having a personal assistant for your customers!

Lastly, AI is your ninja warrior when it comes to efficiency. It automates all the boring, repetitive tasks, like email creation and sending, so you can focus on the fun stuff (like eating pie). And it provides real-time insights into campaign performance, so you can make data-driven decisions on the fly. It’s like having a personal trainer for your marketing team!

AI is like the superhero, ninja warrior, and personal assistant all rolled into one. It’s revolutionizing marketing and making it easier, smarter, and more effective. So what are you waiting for? Embrace the power of AI and let it take your marketing campaigns to new heights!

Don’t forget to subscribe to my newsletter, my podcast or grab a copy of my new book Digital Domination – a how to guide for financial professionals, which you can find on Amazon or Barnes and noble.  If you would like assistance with your advisor branding and marketing, reach out to me and let’s have a conversation!

Why it’s important to have mental focus as an entrepreneur

By Positivity

As an entrepreneur, mental focus is not just important, it’s essential for success. Distractions and setbacks are a dime a dozen and the only way to achieve your goal

s is by maintaining a razor-sharp, unyielding focus. In this blog, we’re going to explore some strategies that will help you stay mentally focused as an entrepreneur.


First things first, define your goals! You can’t hit a target that you can’t see. If you don’t have a clear direction of where you’re going, you’re just wasting your time. Write down your short-term and long-term goals and create a plan to achieve them. This way, you can prioritize your tasks and stay on track.

Practicing mindfulness isn’t just for yogis and hippies, it’s a powerful tool that can help you stay mentally focused. By being present in the moment, you can manage stress and anxiety, increase your productivity, and improve your overall well-being. You can practice mindfulness through meditation, deep breathing exercises, visualization, or other techniques. Incorporating these practices into your daily routine can help you stay centered and focused, even during stressful times.

Time management is the key to getting things done as an entrepreneur. With a seemingly endless stream of tasks to juggle, it’s easy to get overwhelmed and lose focus. Create a daily schedule that outlines your tasks and prioritize them based on their importance. And for heaven’s sake, don’t try to multitask! Focus on completing one task at a time. This way, you can stay productive and focused throughout the day.

Taking breaks is not just a luxury, it’s a necessity.

Working for long periods without a break can take a toll on your productivity and focus. Take short breaks throughout the day to recharge your mind and body. Go for a walk, stretch, or do something that you enjoy. By taking breaks, you can maintain your focus and energy levels, which will help you achieve your goals more effectively.

Surrounding yourself with positive, supportive people is also essential for staying mentally focused. Negative people can drag you down and distract you from your goals. Seek out people who are supportive, encouraging, and positive. They will help you stay motivated and focused on your goals. Avoid the naysayers and haters at all costs.

All in all, staying mentally focused is not optional for entrepreneurs, it’s mandatory. By defining your goals, practicing mindfulness, managing your time effectively, taking breaks, and surrounding yourself with positive people, you can stay focused, motivated, and productive. Building a successful business takes grit, determination, and a laser-focused mindset, but with the right strategies and mindset, you can achieve your goals and succeed as an entrepreneur. So, get out there and crush it!

What are Macronutrients and how to use them to lose weight?

By Fitness

When it comes to weight loss, many people focus on counting calories or restricting certain types of foods. However, tracking macro-nutrients, also known as macros, can be a more effective way to achieve weight loss goals. In this blog, we’ll explore what macros are and why they’re important for people to track to lose weight.

What Are Macros?

Macronutrients are the three main components of our diet that provide energy: protein, carbohydrates, and fats. Each macro plays a different role in the body, and our body requires different amounts of each depending on our age, gender, activity level, and goals.

Protein: Protein is essential for building and repairing muscle tissue and is vital for growth and development. It’s also a key component of hormones, enzymes, and other important molecules in the body.

Carbohydrates: Carbohydrates are our body’s primary source of energy. They come in two forms: simple and complex. Simple carbohydrates are found in foods like sugar, fruit, and milk, while complex carbohydrates are found in foods like whole grains, vegetables, and legumes.

Fats: Fats provide a concentrated source of energy, protect our organs, and help regulate our body temperature. They also play a role in hormone production, brain function, and cell growth.

Why Track Macros for Weight Loss?

Tracking macros can be an effective way to lose weight for several reasons:

  1. It Helps Control Calorie Intake

Tracking macros is essentially tracking calories since each macro has a different calorie content. By tracking macros, you can ensure that you’re not overeating or undereating. For example, if you eat too many carbs, your body may store the excess as fat, which can hinder weight loss.

  1. It Helps You Make Informed Food Choices

Tracking macros can help you make more informed food choices. For example, if you’re trying to increase your protein intake, you may choose to eat more chicken, fish, or tofu. If you’re trying to reduce your carb intake, you may choose to eat more non-starchy vegetables instead of bread or pasta.

  1. It Helps You Maintain Muscle Mass

When we lose weight, we typically lose both fat and muscle mass. However, by tracking macros and ensuring that we’re getting enough protein, we can help maintain muscle mass. This is important because muscle mass helps us burn more calories at rest and can improve our overall body composition.

  1. It Helps You Identify Food Sensitivities

Tracking macros can also help you identify food sensitivities. For example, if you notice that you always feel bloated after eating foods high in carbohydrates, you may have a sensitivity to carbs. By tracking your macros, you can identify which foods may be causing digestive issues and make adjustments accordingly.

How to Track Macros

To track macros, you need to determine how many grams of each macro you need to consume daily. This can vary depending on your goals, but a general guideline is:

Protein: 0.8-1.2 grams per pound of body weight

Carbohydrates: 45-65% of total daily calories

Fats: 20-35% of total daily calories

Once you know how many grams of each macro you need, you can use a food tracking app like MyFitnessPal or Lose It! to log your food intake. These apps allow you to enter the foods you eat and will calculate the number of macros you’ve consumed.

Tips for Tracking Macros

  1. Start Slow

If you’re new to tracking macros, start slow. Don’t try to change your diet drastically overnight. Instead, make small adjustments to your diet and track your progress.

  1. Be Consistent

Consistency is key when it comes to tracking macros. Try to eat similar meals each day, and log your food intake as accurately as possible. Don’t skip meals or forget to log your snacks, as this can throw off your macro count.

  1. Plan Ahead

Planning your meals ahead of time can make tracking macros easier. Use a meal planner or prep your meals in advance, so you know exactly how many macros you’re consuming each day.

  1. Use a Food Scale

Using a food scale can help you accurately measure your food portions, which is crucial when tracking macros. Eyeballing portions can lead to inaccurate measurements and throw off your macro count.

  1. Don’t Obsess Over Perfection

While tracking macros can be a helpful tool for weight loss, it’s important not to obsess over perfection. It’s okay to have a treat or deviate from your macro count occasionally. The key is to stay consistent overall.

In conclusion, tracking macros can be an effective way to achieve weight loss goals. By controlling calorie intake, making informed food choices, maintaining muscle mass, and identifying food sensitivities, tracking macros can lead to successful weight loss. To track macros, determine how many grams of each macro you need, use a food tracking app, start slow, be consistent, plan ahead, use a food scale, and don’t obsess over perfection. Remember, weight loss is a journey, and tracking macros can be a helpful tool along the way.

How to stay Mentally Positivite

By Positivity

Are you tired of feeling like life is constantly bringing you down? Do you want to take control of your mindset and stay mentally positive, no matter what challenges come your way? Then you’re in the right place. Here are some tips to help you cultivate a winning mindset and stay mentally positive in even the toughest of situations.

  1. Practice Gratitude

In a world full of chaos, it’s easy to forget the things that matter. But take a moment to reflect on the things you’re grateful for. Maybe it’s a hot shower, a cold beer, or a roof over your head. Practicing gratitude can shift your focus from the negatives to the positives, leading to a more positive mindset.

  1. Surround Yourself With Winners

The people you surround yourself with can make or break you. Stay away from the haters and surround yourself with winners. These people will lift you up, inspire you, and push you to your limits.

  1. Mindfulness is Key

Being present in the moment without judgment is key to staying mentally positive. Practice mindfulness by meditating, focusing on your breath, or simply being aware of your surroundings. By being mindful, you can reduce stress and anxiety, leading to a more positive mindset.

  1. Sweat it Out

Regular exercise releases endorphins, making you feel good and helping you stay mentally positive. Don’t be a couch potato! Incorporate at least 30 minutes of exercise into your daily routine, and watch your mood soar.

  1. Focus on Solutions, not Problems

When life throws you a curveball, don’t dwell on the negatives. Instead, focus on finding solutions. Don’t be a victim; take control of your life and make things happen.

In conclusion, staying mentally positive is crucial to survival in today’s cutthroat world. So, practice gratitude, surround yourself with winners, practice mindfulness, exercise regularly, and focus on solutions. Remember, a positive mindset is a choice, and you have the power to choose it. So, get out there and crush it!

1m in old 401k what to do

By Finance

When someone leaves their job, they are faced with the question of what to do with their retirement account. This decision can have a significant impact on their future financial well-being, especially if they have a substantial sum of money like $1,000,000 in their retirement account.

There are several options available to someone who has a large 401(k) account balance, and each option has its advantages and disadvantages. The decision ultimately depends on the individual’s financial goals, risk tolerance, and personal circumstances.

Option 1: Leave the 401(k) with the former employer

One option for someone with a $1,000,000 401(k) account balance is to leave the money with their former employer. This option may be appealing for those who are happy with their investment options and do not want to deal with the hassle of transferring their account to a new plan.

However, there are some drawbacks to leaving a 401(k) with a former employer. First, the investment options may be limited, and the fees may be higher compared to other retirement account options. Second, it may be more challenging to manage the account since the individual is no longer an active employee of the company.

Option 2: Roll the 401(k) into a new employer’s plan

If the individual is starting a new job and the new employer offers a 401(k) plan, they may be able to roll over their old 401(k) into the new plan. This option can be a convenient way to consolidate retirement savings into one account, making it easier to manage their investments.

However, it is important to note that not all employers allow rollovers from a previous employer’s 401(k) plan. Additionally, the investment options in the new plan may be limited or more expensive compared to other retirement account options.

Option 3: Roll the 401(k) into an IRA

Another option for someone with a $1,000,000 401(k) account balance is to roll the funds into an individual retirement account (IRA). This option gives the individual more control over their investments and potentially lower fees compared to leaving the money with a former employer.

An IRA also offers more investment options than a 401(k), allowing the individual to diversify their portfolio according to their risk tolerance and financial goals. Additionally, an IRA offers greater flexibility in terms of withdrawals and allows the individual to avoid required minimum distributions (RMDs) until age 72.

Option 4: Cash out the 401(k)

While it is possible to cash out a 401(k) when leaving a job, it is generally not recommended for someone with a $1,000,000 retirement account balance. Cashing out a 401(k) before age 59 1/2 incurs a 10% penalty in addition to ordinary income tax on the distribution.

This penalty can significantly reduce the amount of money the individual receives from their retirement account. Moreover, cashing out a 401(k) early can have a significant impact on the individual’s long-term financial goals, potentially leaving them with insufficient retirement savings.


In conclusion, someone with a $1,000,000 401(k) account balance has several options when leaving a job. Each option has its advantages and disadvantages, and the decision ultimately depends on the individual’s financial goals and personal circumstances.

Leaving a 401(k) with a former employer may be convenient, but it may come with limited investment options and higher fees. Rolling over the account into a new employer’s plan can be a convenient way to consolidate retirement savings but may come with more limited investment options. Rolling the account into an IRA

Make it funny

Alright, here’s my best shot at making it funny:

So, you’ve got a million bucks in your 401(k) account and you’re wondering what to do with it. Well, let me tell you, the first thing you should do is take me out for a fancy dinner to celebrate. I’m kidding, but seriously, I’m not.

Now, you could leave your money with your old employer, but that’s like keeping your ex’s hoodie. It might feel comfortable at first, but eventually, you’ll outgrow it, and it’ll just take up space in your closet.

You could roll it over into a new employer’s plan, but let’s be real, you’re just going to spend that money on office snacks and company swag. Plus, your new coworkers will never let you live down the fact that you’re the guy who rolled over a million bucks into the company 401(k).

Or, you could cash out your 401(k) and use the money to buy a yacht, but that’s like buying a tank top in the winter – it’s a bad decision that you’ll regret later.

So, what should you do with your million-dollar retirement account? Roll it over into an IRA, of course! It’s like upgrading from a flip phone to a smartphone, but instead of making phone calls, you’re making money moves.

With an IRA, you have more control over your investments, and you can diversify your portfolio according to your financial goals. Plus, you can avoid required minimum distributions (RMDs) until age 72, which means more time to enjoy your retirement and less time worrying about taxes.

So, there you have it, folks. The best way to handle a million-dollar 401(k) account is to take me out to dinner and then roll it over into an IRA. And if you don’t like that advice, well, I guess you can always buy that yacht and invite me for a ride.

Just kidding, please don’t cash out your 401(k) for a yacht, unless you want to rename it “S.S. Regret.” In all seriousness, it’s important to consider your long-term financial goals and speak with a financial advisor before making any big decisions.

But if you do decide to roll over your 401(k) into an IRA, just remember to keep your eye on the prize: a happy and secure retirement. And if all else fails, just invest in a bunch of lottery tickets and hope for the best. Just kidding again, please don’t do that either.

In all honesty, managing a million-dollar retirement account can be overwhelming, but it’s a good problem to have. So take a deep breath, do your research, and remember that with great wealth comes great responsibility (and probably some jealous coworkers).

And let’s not forget the most important thing of all: having fun! Retirement is the time to enjoy the fruits of your labor and pursue the things you love. Whether it’s traveling the world, taking up a new hobby, or spending time with loved ones, make sure you’re building a retirement plan that supports your dreams and aspirations.

But with great wealth also comes great responsibility, so it’s important to make smart investment decisions and keep an eye on your finances. This may mean diversifying your portfolio, keeping your expenses in check, and avoiding risky investments that could jeopardize your retirement savings.

And if you’re feeling overwhelmed or uncertain about what to do with your retirement account, don’t hesitate to seek the advice of a financial advisor. They can help you navigate the complex world of retirement planning and ensure that you’re making the most of your hard-earned money.

So there you have it, folks. Whether you choose to leave your retirement account with your former employer, roll it over into a new plan, or invest in an IRA, just remember to stay focused on your long-term financial goals and enjoy the journey along the way. And if all else fails, just buy me that fancy dinner, and we’ll figure it out together!

Mental Positivity

By Positivity

Mental fitness and fortitude are key components to living a happy and fulfilling life. Just as physical fitness requires consistent exercise and healthy habits, mental fitness requires regular attention and practice. Building mental fitness and fortitude involves cultivating resilience, practicing self-care, pursuing personal growth, and embracing challenges.

By cultivating a positive mindset and building a strong support system, you can develop resilience to overcome setbacks and adversity. Practicing mindfulness can help you manage stress, increase self-awareness, and improve your overall well-being. Pursuing personal growth by setting goals, learning new skills, and pursuing meaningful experiences can bring a sense of purpose and fulfillment to your life.

Self-care is also crucial to building mental fitness and fortitude. This involves taking care of your physical, emotional, and mental health through practices like exercise, healthy eating, getting enough sleep, and engaging in activities that bring you joy and relaxation.

Seeking support from friends, family, or mental health professionals is important when building mental fitness and fortitude. They can provide encouragement and guidance when facing challenges, and help you develop the skills and mindset needed to overcome them.

Embracing challenges is another important aspect of building mental fitness and fortitude. Stepping outside of your comfort zone and trying new things can help you develop new skills, build confidence, and approach challenges with a positive attitude and a willingness to learn.

Finally, practicing gratitude can help you maintain a positive mindset and improve your overall well-being. Focusing on the positive aspects of your life and expressing appreciation for them can help reduce stress, cultivate resilience, and improve your mental fortitude.

Building mental fitness and fortitude requires consistent effort and attention, but the benefits are well worth it. By practicing resilience, self-care, personal growth, and gratitude, and embracing challenges, you can build the mental strength needed to overcome obstacles and achieve your goals. Remember, mental fitness is a lifelong journey that requires daily practice and attention, but the rewards are immeasurable.

Mediation is key to tough times

By Positivity

Meditation can be a powerful tool to help us find inner peace, reduce stress, and improve our overall well-being. But what about when things are tough? When we’re going through difficult times, it can be hard to find the motivation to meditate. However, it’s precisely during these times that meditation can be most beneficial. Here are some tips on how to meditate when things are tough:

  1. Create a Safe and Comfortable Space

Find a quiet, safe, and comfortable space where you won’t be disturbed. It can be a bedroom, a corner of your living room, or even outside in nature. Create an environment that promotes calmness and relaxation.

  1. Use Guided Meditations

Guided meditations can be helpful when it’s hard to focus. There are plenty of guided meditations available online, from apps to YouTube videos. Choose one that resonates with you and helps you feel more relaxed.

  1. Focus on Your Breath

If guided meditations aren’t your thing, try focusing on your breath. Take deep, slow breaths, and focus on the sensation of the air moving in and out of your body. When thoughts come up, acknowledge them, and then return your focus to your breath.

  1. Practice Acceptance

When things are tough, it’s easy to get caught up in negative thoughts and emotions. But instead of fighting them, practice acceptance. Allow yourself to feel what you’re feeling, without judgment. By practicing acceptance, you can release resistance and find more peace.

  1. Visualize Positive Outcomes

During tough times, it’s important to stay positive and hopeful. Visualize positive outcomes and focus on the good that can come out of the situation. By focusing on positivity, you can shift your mindset from negative to positive.

In conclusion, meditating when things are tough can be challenging, but it’s precisely when we need it most. By creating a safe and comfortable space, using guided meditations, focusing on your breath, practicing acceptance, and visualizing positive outcomes, you can find inner peace and calm during difficult times. Remember, tough times don’t last, but tough people do. So, keep meditating, and you’ll come out the other side stronger and more resilient.

Here are seven tips that individuals can use to maximize their financial well-being

By Finance
  1. Create a budget: The first step to achieving financial success is to create a budget. By tracking your income and expenses, you can identify areas where you may be overspending and make adjustments to save more money.
  2. Save for emergencies: Unexpected expenses can arise at any time, so it’s important to have an emergency fund. Aim to save at least three to six months’ worth of living expenses in a separate savings account.
  3. Pay down debt: High levels of debt can hinder your financial well-being. Make a plan to pay down your debts as quickly as possible, starting with high-interest debts first.
  4. Invest for the long-term: Investing can help grow your wealth over time, but it’s important to take a long-term view. Make sure you have a diversified portfolio and avoid making emotional decisions based on short-term market fluctuations.
  5. Stay informed: Stay up-to-date on financial news and trends, and seek out professional advice when necessary. The more informed you are, the better equipped you’ll be to make smart financial decisions.
  6. Live below your means: Avoid overspending and resist the urge to keep up with the Joneses. Instead, focus on living below your means and saving more for the future.
  7. Plan for retirement: Don’t neglect your retirement savings. Start early and contribute as much as possible to your retirement accounts, such as a 401(k) or IRA, to maximize your savings and ensure a comfortable retirement.

By following these seven tips, you can take control of your financial well-being and set yourself up for long-term success. Remember, achieving financial success takes time and effort, but the rewards are well worth it.

Pitfalls of working with financial advisors

By Finance

While working with a financial advisor can be a smart move for your finances, it’s important to be aware of the potential pitfalls that can come with it. For starters, conflicts of interest are a common concern – some advisors may recommend certain financial products or services because they stand to make a commission or other incentive, rather than because it’s truly in the client’s best interest.

Another issue to watch out for is limited investment options. Some financial advisors may have a limited selection of investment products to offer, which can limit the potential returns for clients and increase their risk exposure.

And let’s not forget about fees – some financial advisors may charge high fees, which can eat into investment returns and reduce the amount of money available for achieving long-term financial goals. Plus, some advisors may not be fully transparent about their fees or the products and services they recommend, which can make it difficult for clients to fully understand the costs and benefits of working with them.

Effective communication is also crucial when working with a financial advisor. Some advisors may not be responsive to client needs or may not communicate regularly or effectively, which can lead to misunderstandings and a lack of trust between the advisor and client.

And finally, it’s important to ensure that your advisor has the appropriate qualifications and experience to meet your needs. Inexperienced or unqualified advisors may lack the necessary expertise to provide effective financial advice, which can put your financial future at risk.

In conclusion, while working with a financial advisor can be a smart move, it’s important to be aware of the potential pitfalls. By doing your research, asking questions, and carefully reviewing your advisor’s qualifications, investment options, fees, and communication style, you can find an advisor who is the right fit for your needs and who can help you achieve financial success.

Why are financial advisors bad at marketing?

By Advisors

Let’s face it: financial advisors have a reputation for being terrible at marketing. And while this may not be true for every advisor out there, there are certainly some reasons why this stereotype persists.

First of all, many financial advisors simply lack the training and expertise necessary to effectively market their services. They may be experts in finance, but when it comes to selling themselves and their value proposition, they’re clueless.

Secondly, financial advisors are often hampered by strict regulations around advertising and marketing. While these rules are meant to protect consumers, they can make it difficult for advisors to get the word out about their services in a meaningful way.

And let’s not forget that financial planning is a highly personalized service, which can make it challenging for advisors to find marketing strategies that resonate with potential clients. After all, how do you effectively communicate your value proposition without coming across as pushy or generic?

Finally, many financial advisors simply don’t prioritize marketing. They’re too busy servicing their existing clients to devote the time and resources necessary to attract new ones.

The bottom line? Financial advisors who want to succeed in today’s competitive marketplace need to up their marketing game. That means investing in training and expertise, being creative and strategic in their approach, and making marketing a top priority.